AMEX Mobile Wallet

CLIENT
American Express
ROLE
Head of design
AGENCY
OgilvyOne
YEAR
2011

AMEX Mobile Wallet

When mobile payments were only in their infancy American Express realised the importance of developing this technology for their customers. Without the luxury of reference or best practice, we developed the Mobile Wallet from the ground up. While NFC was a relatively new technology we wanted to make cardmembers’ experience as simple and intuitive as possible.

American Express wanted to roll out the application to its GNS partners (Global Network Services) so the design team made sure to create a flexible approach for co-branded solutions. Rewards, Loyalty Cards and Peer to Peer payments were proposed and advocated but weren’t part of this initial phase of design.

What resulted was a simple stylish solution that remained relevant for many years on. I just wish a coffee cost the same as it did then.

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